Commitment means what to you? According to Merriam-Webster commitment is “an act of committing to a charge or trust.” We’ve heard it all before. The company is committed to this culture, the candidate is committed to this policy, the parent is committed to see their children succeed and the list goes on.

I think commitment has come back to the forefront of everyone’s thoughts, business policies and culture given the political climate we find ourselves in. In business, commitments play an...

I’m often asked about why I describe myself as a data-driven strategic marketing leader. Let me walk you through answers to some of those questions.

Q: Are you a business analyst?
A: I am not a BA by trade. While I do understand analytics it is not my full-time job. I want to use data to help drive ROI. I think of data as a tool to help set marketing strategies up for success and as a measure of its effectiveness once in market.

Q: Are you working with data every day, a spreadsheet ninja and...

Duality can be defined as "an instance of opposition or contrast between two concepts or two aspects of something; a dualism" (Oxford University Press).

I find myself often answering the question of “What are my strengths?” while speaking with prospects, new clients and colleagues. This is also a standard question during a job interview. Variations of this question come up in other conversations too. You’ve likely heard a few of them:

• “What do you bring to the table?”
• “Why should we...