Implementing cross-functional change initiatives can be daunting. First you need to consider how to execute the change. Then you need to worry about what you can do to ensure adoption of the change by the organization. And beyond roll-out, how do you guarantee this new change becomes part of the daily job responsibilities for those impacted colleagues? Flawless execution alone won’t ensure adoption and alignment.

Breaking down the change efforts into smaller steps can help you reach your...

Do you have a growth mindset? Are you looking to learn and grow like me? Do you seek out big, audacious goals or do you phone (today, we’d say text) it in? I always find it rewarding to work in an exploratory environment where the emphasis is on new ideas and innovation. It may come from the start of my career at a variety of agencies, where that was the norm. It is something I took with me when I transitioned to the brand, aka corporate, side of the business.

I was hired to build a function...

I’m often asked about why I describe myself as a data-driven strategic marketing leader. Let me walk you through answers to some of those questions.

Q: Are you a business analyst?
A: I am not a BA by trade. While I do understand analytics it is not my full-time job. I want to use data to help drive ROI. I think of data as a tool to help set marketing strategies up for success and as a measure of its effectiveness once in market.

Q: Are you working with data every day, a spreadsheet ninja and...