“The only way to make sense out of change is to plunge into it, move with it, and join the dance.” - Alan Watts

Marketers are often viewed as change agents. There are a few reasons why this occurs. Many organizations are led by marketing. The standard marketing challenge is always “What new innovative idea can we bring to market?” Or one could say “What can we do to disrupt the status quo and create positive activity for our product or service?” After every campaign, initiative or...