Here are a few questions I’ve heard in past meetings. Does any of this sound familiar to you?

• The campaign looks great so why aren’t we seeing an increase in leads?
• Your marketing budget seems sufficient so why haven’t the sales/engagement/activity improved?
• Ad performance is poor…what is wrong with the ad?

Marketing cannot save the day if there is no awareness, a lack of differentiation or if the product or service is poorly designed. Throwing more money at a marketing campaign doesn’t...