Duality can be defined as "an instance of opposition or contrast between two concepts or two aspects of something; a dualism" (Oxford University Press).

I find myself often answering the question of “What are my strengths?” while speaking with prospects, new clients and colleagues. This is also a standard question during a job interview. Variations of this question come up in other conversations too. You’ve likely heard a few of them:

  • “What do you bring to the table?”
  • “Why should we select you over the other candidate/vendor/company?”
  • “What is your secret sauce or super power?”


I answer that my strengths are my dualities:

  • I am both a brand and revenue-generating marketer.
  • I am both a brand/corporate and an agency-developed marketer.
  • I can see the big picture while driving the details of a small initiative.
  • I am collaborative in nature yet able to execute or find resources on my own.
  • I am both data-driven and content- or story-driven.
  • I get just as excited about solving the never-been-done-before and improving existing initiatives.


Dualities are decidedly a part of nature. And in my instance part of what my strengths are within my marketing career.


“If you enjoy the fragrance of a rose, you must accept the thorns which it bears.”
Isaac Hayes


Photo by Amy E Mikel: The Butchart Gardens, British Columbia, Canada. August 2008.


“Duality.” Oxford University Press. 2018. Retrieved from: https://en.oxforddictionaries.com/definition/duality