Duality can be defined as "an instance of opposition or contrast between two concepts or two aspects of something; a dualism" (Oxford University Press).
I find myself often answering the question of “What are my strengths?” while speaking with prospects, new clients and colleagues. This is also a standard question during a job interview. Variations of this question come up in other conversations too. You’ve likely heard a few of them:
- “What do you bring to the table?”
- “Why should we select you over the other candidate/vendor/company?”
- “What is your secret sauce or super power?”
I answer that my strengths are my dualities:
- I am both a brand and revenue-generating marketer.
- I am both a brand/corporate and an agency-developed marketer.
- I can see the big picture while driving the details of a small initiative.
- I am collaborative in nature yet able to execute or find resources on my own.
- I am both data-driven and content- or story-driven.
- I get just as excited about solving the never-been-done-before and improving existing initiatives.
Dualities are decidedly a part of nature. And in my instance part of what my strengths are within my marketing career.
“If you enjoy the fragrance of a rose, you must accept the thorns which it bears.”
Isaac Hayes
Photo by Amy E Mikel: The Butchart Gardens, British Columbia, Canada. August 2008.
“Duality.” Oxford University Press. 2018. Retrieved from: https://en.oxforddictionaries.com/definition/duality
