Marketing to kids can be tricky. It can also be exciting and fun. My favorite agency experience was working on VERB, a social marketing campaign from the U.S. Department of Health and Human Services’ Centers for Disease Control and Prevention (CDC) about getting tweens (kids 9-13 yeas old) physically active. It was a five-year campaign that had amazing results – we motivated millions of tweens to get moving and to do so with imagination and fun.

After the completion of the campaign I was...

I’m often asked about why I describe myself as a data-driven strategic marketing leader. Let me walk you through answers to some of those questions.

Q: Are you a business analyst?
A: I am not a BA by trade. While I do understand analytics it is not my full-time job. I want to use data to help drive ROI. I think of data as a tool to help set marketing strategies up for success and as a measure of its effectiveness once in market.

Q: Are you working with data every day, a spreadsheet ninja and...