Blog

Fika: It’s More Than a Coffee Break

June 29, 2020

The past three months have brought opportunities and challenges, changes and status quo moments, joy and anxiety. Working remotely is nothing new to me. As a past consultant I know how to manage my time working from home. And I’ve had the flexibility to do so in several workplaces. Granted, working from home has never been at this level – with absolutely no in-person meetings, both for work and outside of the office.

For me, I was able to draw upon existing work relationships that I had...

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Lack of Intellectual Curiosity

March 11, 2020

After sitting through a few related meetings, it hit me. There was a lack of intellectual curiosity. What a huge detriment in the workplace.

 

When did we lose our sense of curiosity? When did asking why become the exception and not the rule? As children curiosity was cultivated. We wanted to understand why. We often asked why several times, all in succession. One might say we wanted to get to the root of the situation.

 

A workplace without intellectual curiosity is problematic. A...

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Tactics In Search of a Strategy

February 18, 2020

At times I’ve found myself saying, “these are tactics in search of a strategy” in response to requests from colleagues. Those requests included “we need videos,” “let’s add more pages to the website,” and “we should send more emails.”

First let’s define what I’m talking about:

  • Marketing Strategy – the overall plan or approach to deliver against the goal. This is inclusive of the value proposition, competitive analysis, key messaging, and target audience details. You need to understand...
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Marketing as a Superhero?

January 20, 2020

Here are a few questions I’ve heard in past meetings. Does any of this sound familiar to you?

• The campaign looks great so why aren’t we seeing an increase in leads?
• Your marketing budget seems sufficient so why haven’t the sales/engagement/activity improved?
• Ad performance is poor…what is wrong with the ad?

Marketing cannot save the day if there is no awareness, a lack of differentiation or if the product or service is poorly designed. Throwing more money at a marketing campaign...

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Follow Through and Follow Up

February 28, 2019

In life follow through and follow ups are important. It is relevant at work, in friendships, volunteer roles and even job search. Yet I see a lack of follow-ups happening all around me. Why can we not do what we say we will do? Is it easy to lose sight on those follow-ups because life or work keeps you busy? Sure. Is it necessary to follow up? In most cases it absolutely is.

I treat follow-ups as a necessity. And I respect those who follow up with me. At times I too get lost in the...

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