I am a marketing leader best known for strategic planning and innovative ideas. I help professional products and service organizations going through transformations whether it is building brand awareness, launching products, delivering lead generation and conversion, or retaining customers. Organizations hire me to plan and develop integrated marketing solutions that make customers happy and exceed company goals.

My experience as a brand and integrated marketer has included strategic planning for both equity building and sales driving efforts. I have been successful in leading the strategic vision of the organization throughout my career while always looking at results analysis to build stronger performances in the future. Developing data-driven marketing strategies started with my direct marketing background. Analysis, testing and evaluation of marketing strategies and tactics are part of the continuous improvement process necessary for transformation and innovation.

Colleagues and those in my network view me as adaptive given the variety of verticals, industries and agencies I’ve worked with. I have helped manage through growth, turnarounds and market exits. Regardless of which industry or vertical I may be working with, strategic marketing leadership remains the same. How does your product or service solve a customer’s need or problem? The customer may not even know they have that need. If you can overcome the barriers or obstacles with a persuasive, thoughtful and authentic solution, you will succeed.

How I Add Value...
I apply my energy and talents to improving company success by:
• Maintaining a clear vision and strategic objectives with a collaborative yet disciplined approach that allows subject matter experts to deliver their best.
• Determining data-driven solutions and supporting continuous improvement, including defining key metrics, product positioning, customer segmentation, consumer insights, and sales & channel effectiveness.
• Providing fluency in building new operations and continually streamlining practices within a matrixed organization or with a growing team at a small to medium sized company.
• Focusing on people by hiring, training, mentoring, coaching, supervising and developing top performers at all levels in marketing, market knowledge, regulatory compliance and creative troubleshooting.

Read more from my LinkedIn profile

Areas of Expertise:
• Team Leadership • Executive Visibility • Employee Development • Process Re-engineering • Change Management • Integrated Marketing Strategy • Brand & Content Strategy • Promotions Strategy • Communications Strategy • Product Launch & Rollout • Lead Generation + Conversion

Industry Experience:
• Consumer Package Goods • Education • Financial • Government • Manufacturing • Nonprofit • Professional Services • Telecommunications • Retail